Our process of optimizing your audience engagement
Every graphic element (font, shape, colour, texture, photography, space etc.) present in a magazine is conscientiously placed to draw out the emotions associated with the publication design and cultivated to portray the issue's theme, story, and brand image to the audience.
Sustainable engagement and audience are interdependent, and as we all know, readership continually evolves as the reader glances through, firstly from the cover page. Now, how do we optimize your magazine layout for maximum engagement?
The magazine cover design
The magazine cover is the first thing that interacts with your audience. With our aesthetic skills, we will help draw them closer to your publication with a captivating design that creatively illustrates your issue's theme, engages them, and keeps them flipping pages.
We will strategically place all the unique elements of your magazine in a way that captures your audience’s attention, ignites their inner awesome and arouses their curiosity.
To maintain a consistent level of audience engagement, we have incorporated two key elements into the magazine cover design, organized in a tiered system:
- The eye-catching level
- The light reading level
These two focus points systematically perform different functions that drive readers on a journey through your magazine pages.
The eye-catching level: This is the first level of engagement in the cover design, this comes with a magnetic headline, the focal image, and captions. We will ensure these items are powerful, meaningful, and impactful enough to encourage your readers to read further.
The light reading level: This level contains your lead sentences, your sub-headlines (description text beneath the main headlines), and your sidebars (small paragraph stories within the story). These pieces create a better reading experience by dividing the text into sections for the readers.
The magazine layout structure
After the cover design has lured readers to your magazine, then comes the need for sustaining their engagement level, this is where a perfectly planned layout structure performs its function.
We combine technical quality and design to create compelling layouts that are easy to understand with just a glance. Our professional design team conceptualize and generates ideas, and when you decide on the idea suggestions, we then proceed to concretise the final solution by creating a seamless hierarchical layout flow that effectively indicates the levels of priority visually, in a way that raises consciousness and immerses the reader’s imagination into your magazine publication.
The content structures
At this point, your reader is fully engaged and Intrigued by the magazine, which creates what we call the deep reading level. Our aim here is to promote a better reading experience by helping them easily navigate through the story while keeping them entertained and engaged.
A well-drafted content, systematically organized with a matching font style that portrays the issue's theme will entice the imagination and raise the interest level of your readers and keep their attention sustained till the end.